Plowing the Land into the Heart of Israelis

In an era where TV viewing has merged with and become possible on the Internet – and you can learn almost anything just by watching online discussions and interviews – an innovative, Israeli show in Hebrew has emerged that will help some viewers form an opinion, and strengthen the opinions of others. The show is called Shetach Chadash (New Territory) and is produced by Bat El Platania.

So far two episodes from the second season of the show have been aired; the first covers “beauty” and the second “one night stands”. The second season has 24 episodes that are each 15 minutes in length.

Each chapter presents in a different theme; a topic we all deal with in everyday life: “First we present the subject of the episode on our Shetach Chadash Facebook page, together with a few questions for anyone who wants to respond in the comments and express their opinion. A few days later, we air the episode on the subject”.

Each episode of the new season of Shetach Chadash, which is presented in Hebrew by Sarah Raday, includes a studio interview with an influential figure from the Body of Messiah in Israel – this would be someone who is mature in their faith, or recognized by the work they do. Among those who have been interviewed in the studio are Sandy Shoshani from Be’ad Chaim (Pro-life Organization Israel), and counselor Lillian Granovsky. One of the most interesting features of this show is interviews with passers-by on the street. After airing street interviews, the studio guest is requested to comment on what the passers-by said in the street, in light of the Scriptures and in light of their own experience. At the end of each episode, the studio guest is also asked to speak from their heart and to give a short message to viewers.

Lilian Granovsky, hosted on the show
Lilian Granovsky, hosted on the show

“From the outset, the vision of Shetach Chadash was to reach the younger generation, especially those 35 and under, using social media, where most of us spend most of our free time, and more importantly, this is where everyone shares their opinion on any subject,” says Bat El.

A lot of work is put into each episode, because the show’s staff members undertake in-depth research for each subject and theme. “We show our viewers statistics and extensive information for each topic,” adds producer Bat El.

We do all this in order to create a program that holds the viewers’ interest, while we relay the information, as well as covering the spiritual aspect of it. Bat El and the crew of Shetach Chadash say that the viewer comments are of utmost importance to them. They pray about each and every comment made by viewers, so that they can provide efficient and good responses.

“One of our main objectives is to give the younger generation the tools to deal with different situations, a place to express themselves, ask questions, and know that it’s okay, it is right and recommended to receive guidance, to ask for help or advice from the older, more mature generation in the faith,” stresses Bat El.

Curiously, the producers of the show have not encountered any resistance even from religious sectors; this is because they are trying to convey a positive message, without arguing about different opinions. When you watch an episode of Shetach Chadash you can clearly see: the interviewers of the show simply let the people speak and express their opinion. The Israeli audience is – as we know – very opinionated and loves to voice their opinion on every subject. Perhaps this is also why so many passers-by cooperate with the Shetach Chadash team, as they “Plow the Land” and ask questions on the city streets.

Bat El and the production staff would appreciate the “active participation of the Messianic congregations and families in the country, as well as their prayers for this venture. They are encouraged to watch episodes, comment on our Facebook page and share the episodes with others,” she says.

In addition, they would be glad to receive inquiries from anyone interested in participating in or sponsoring a show.

You can watch all the episodes of the first season’s Shetach Chadash YouTube channel. Also, a new episode is aired on the Youtube channel every Monday.

Click on below to watch the first episode of the 2nd season (in Hebrew).

You can contact the Show’s staff through this link to the Facebook page of Shetach Chadash or via e-mail:

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Rachel (Rachely) Scapa, studied journalism at the Open University TLV under Yedioth Aharonoth's journalist Dudi Goldman. Rachel served as news correspondent for various radio stations abroad, including BBC 3 Counties and Voice of America, both in English and Portuguese, giving the best reports from Israel. Currently she has two radio shows - one in Portuguese, which she has had for more than 13 years, presenting News from Israel and the ME. In the other, in Hebrew, she presents Brazilian music, on an Israeli radio station. Rachely is also a columnist for a Christian newspaper in Brazil, distributed over the triple border between Brazil, Argentina and Paraguay.