The ten commandments and being a one-trick pony

Do you know the one thing that you’re about? What is that unique value that you bring to others? Can you whittle it down to one clear sentence? From the Ten Commandments to Twitter bios, if you can’t get clear on what you’re about, it’s very hard to be effective. And after you get your clear statement, then what? Share it. All the time. Keep singing your song.

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